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Instagram tests new tools for age verification

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On Thursday, Instagram announced that it is testing new options for users to verify their age on the platform, beginning with those in the United States.

Meta Platforms Inc (METAphoto-sharing )’s service said it is testing two new ways to verify a person’s age, in addition to allowing them to upload their identity proof online.


“When we know someone is a teen (13-17 years old), we provide them with age-appropriate experiences like defaulting them into private accounts, preventing unwanted contact from adults they don’t know, and limiting the options advertisers have to reach them with ads,” wrote Erica Finkle, Meta’s director of data governance, in a blog post.

Instagram announced a collaboration with Yoti, a company that specializes in online age verification, to protect users’ privacy.

Users can verify their age by uploading a video selfie, after which Yoti’s technology estimates their age based on facial features. Instagram stated that both Meta and Yoti will delete the image once the age has been verified.

People can also choose three mutual followers to confirm the user’s age, and the person vouching must be at least 18 years old.

Instagram paused the launch of Instagram Kids last year in response to criticism and opposition to the project.

Instagram Kids was supposed to provide ad-free, age-appropriate content and required parental permission to join, but US lawmakers and advocacy groups urged the company to cancel its plans, citing safety concerns.

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