Sri Lanka hopes that Indian tourists would revive its ailing tourism industry. According to the Tourism Minister, Sri Lanka will organize road shows in five significant Indian towns in an effort to draw more tourists from its populous northern neighbor and increase the amount of foreign currency entering the crisis-stricken island.
Sri Lanka is enduring its worst financial crisis in seven decades, partly brought on by poor economic management and the COVID-19 pandemic, which completely destroyed the country’s lucrative tourism industry.
There are currently insufficient foreign exchange reserves in the nation to import even necessities, creating a gasoline, food, and medical supply shortfall.
Despite the unrest, Sri Lanka welcomed 61,951 Indian tourists in the first five months of this year, the highest of any foreign nation, and the government is eager to attract more of them.
Although several nations, such as Britain, have issued cautions encouraging residents to only undertake essential travel to Sri Lanka, the Minister of Tourism said he anticipated the country would complete the year with about one million tourists, compared to less than 200,000 visits last year.